Hi — I'm Michael.
I build and hand-deploy AI agents for owner-operators who'd rather run their business from a phone than learn another dashboard. One person, one phone number, one inbox — no support tier ladder, no enterprise sales motion.
What I actually ship
A free Colombian marketplace, with the SEO engine built on agents I sell
colombiamove.com is my sister business — a free classifieds marketplace for housing, jobs, services, vehicles, and electronics across Medellín, Bogotá, Cartagena, and Cali. The marketplace is the product. The SEO content engine that feeds traffic into it — the blog, the cross-posting to X, the Google indexing requests — all runs on the same Discord-agent stack I sell. No human posts to that blog. Live since 2024.
Built and run by the same agent stack
michaelheredia.com publishes a new operator essay or receipt every day at 12:00 UTC, written by a Claude-powered autopublisher, distributed to X via the same per-account scheduler that runs my Colombia Move slots, indexed by Google within minutes via the Indexing API. The X audit-CTA posts you see, the compare-page promos, the buyer-typed use-case pages — same pattern. I dogfood every product I sell.
My phone is my office
Telegram is my command surface — I move work, check status, log decisions, all from chat. My AI receptionist screens inbound calls so I don't lose deal flow when I'm heads-down. The Discord agent runs internal ops across both businesses. If you ever wonder whether the agents "really" work for someone running multiple operations at once: I'm exhibit A.
Why hand-deployed, not SaaS
You own everything
The code, the keys, the data, the bot. Runs on your stack with your provider accounts. If I disappear tomorrow, it keeps running. SaaS that costs $50–500/mo forever doesn't have that property.
No support-tier ladder
Direct line for 45 days post-deploy. Same email, same phone, no chatbot routing tree. After 45 days you own it; you can hire me again or hand it to your dev — either way, no recurring rent.
The math actually works
$50/seat/mo SaaS for a 50-person team burns $30k year one, $30k year two, $30k year three. A one-time deployment is a one-time payment. The difference compounds.
Built around your workflow
SaaS forces your workflow into the product's shape. Hand-deployment goes the other way — the deployment learns your shape during the audit, then matches it. That's most of what the audit conversation is doing.
How I work
- 01
Free audit (you fill the form)
You tell me your business, your lead sources, and the workflow that keeps stealing your time. I reply within 24–48 hours with the first thing I'd automate — or with "don't deploy yet, here's why."
- 02
Scope call (only if it makes sense)
If the workflow is deployment-ready, we walk it together on a 20-minute call. I quote a fixed price. If it isn't ready — wrong workflow, wrong scale, wrong moment — I'll say that on the call and you won't get a quote. I'd rather lose the sale than ship the wrong thing.
- 03
Deployment (~5–14 days)
I provision the infrastructure on your accounts (Cloudflare or your own VPS, your Twilio, your provider keys), wire the workflow, test against your real data, and walk you through the result. You log in, see it working, approve.
- 04
45-day direct line
For the next 45 days, you have my phone, my email, and my Telegram. Anything breaks, anything you want tweaked, I handle it. After 45 days you own the deployment outright. Want me back later? Same number, new scope.
What I won't do
Sell you something you don't need
If your problem is "your CRM hygiene is broken" or "your team isn't following the workflow", I'll say that. Deploying an AI on top of a broken workflow makes the chaos faster, not gone.
Take on enterprise-scale custom builds solo
I'm one operator. If you're a 500-person company that needs a 12-month implementation with audit logs, FedRAMP, and a roadmap committee — go talk to a real consultancy. I serve solo founders through ~50-person agencies and practices.
Build a chatbot widget for your website
Different shape, different toolchain. Lots of vendors do this well; I'm not one of them. My agents live in phone calls, Telegram, Discord, and Slack — the places work actually happens.
Sign a 12-month contract
One-time deployment, 45 days of direct support, done. If you want a retainer-style relationship, that's a separate conversation — but the default product isn't that.
Ready to send me a workflow?
The audit is free, 20 minutes of my time, and you get a written one-page recommendation back — even if the recommendation is "don't deploy yet."