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Four questions · instant grade

How fast do you actually respond to leads?

Speed to lead decides most sales before the conversation starts — the first business to respond usually wins. Answer four honest questions about your response times and get a letter grade, plus an estimate of how many leads you're putting at risk each month.

How fast does a new web/form lead get a human or automated response?

Contact form, quote request, landing page — the first reply of any kind.

What happens to a missed call?

Lunch rush, on a job, both lines busy — where does that caller land?

Who answers after hours and weekends?

Evenings, weekends, holidays — when most owners are off the clock.

Leads from DMs/WhatsApp get answered…

Instagram, Facebook, WhatsApp — chat leads expect chat speed.

Calls, forms, DMs, platform leads — everything that could become a job.

How the grade works
  • Each answer scores 0 (fastest) to 3 (slowest); the grade maps the total 0–12 to A–F
  • Each answer also carries a conservative at-risk share, from 5% (fastest) to 60% (slowest)
  • Leads at risk/month = your monthly lead volume × the average at-risk share across the four channels
  • This is an estimate based on your answers, not a measurement — track real response times to know for sure
C
Your speed-to-lead grade

Average — which means whoever responds faster than you is taking your hottest leads.

What each answer means
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Leads at risk · per month
~30 of ~87 leads/month

Estimate based on your answers — slower channels put a bigger share of their leads in play for whoever responds first. For why minutes matter this much, read the 5-minute rule.

Want the grade fixed, not just measured?

Send your answers with the audit request. I'll reply with the first response-time fix I'd deploy for your channels — usually an instant text-back on missed calls — and whether it's honestly worth it at your lead volume.

Email me my response-time fix See the missed-call text-back deployment