How fast do you actually respond to leads?
Speed to lead decides most sales before the conversation starts — the first business to respond usually wins. Answer four honest questions about your response times and get a letter grade, plus an estimate of how many leads you're putting at risk each month.
Average — which means whoever responds faster than you is taking your hottest leads.
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Estimate based on your answers — slower channels put a bigger share of their leads in play for whoever responds first. For why minutes matter this much, read the 5-minute rule.
Want the grade fixed, not just measured?
Send your answers with the audit request. I'll reply with the first response-time fix I'd deploy for your channels — usually an instant text-back on missed calls — and whether it's honestly worth it at your lead volume.
Questions
What is speed to lead?
Speed to lead is how long it takes your business to respond after a new lead calls, fills in a form or sends a message. The first business to respond usually wins the job, so minutes matter.
How is the grade calculated?
Each of the four answers scores 0 (fastest) to 3 (slowest). The total from 0 to 12 maps to a letter grade from A to F.
How are leads at risk estimated?
Each answer carries a conservative at-risk share, from 5% for the fastest to 60% for the slowest. Leads at risk per month = your monthly lead volume × the average at-risk share across the four channels. It's an estimate from your answers, not a measurement.
Do I need to sign up or give my email?
No. The grader is free, needs no signup and doesn't ask for your email. Your answers stay in your browser.
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