Skip to content
Free · your numbers · instant

How much money are your missed follow-ups costing you?

Leads that wait hours for a reply, or never hear back, usually hire someone else. Put in your own numbers and see what that adds up to over a year, and what winning back part of it would be worth.

Your numbers

Calls, forms, DMs, emails and platform leads combined.

What a typical new customer pays you.

$

Out of 100 leads you answer quickly, how many hire you?

%

Be honest: nights, weekends, busy days, forgotten texts.

%

Not all of them. Half is a reasonable starting guess; change it.

%
Revenue slipping away each year
$0

Leads slipping each month
–
Won back per year with instant follow-up
–
Workflow Automation ($3,500 once) pays for itself in
–

Email me this report

Your result and the fixes, in one plain email you can forward or come back to.

One email with these results, no newsletter. Michael gets a copy so he can reply if you ask him to. Privacy

How the math works
  • Leads slipping per month = new leads × the share that wait over an hour or never hear back.
  • Revenue slipping per year = leads slipping × your close rate × your job value × 12.
  • Won back = revenue slipping × the share you'd win back with instant follow-up.
  • Payback = $3,500 ÷ weekly revenue won back. These are your numbers, not industry averages.
Workflow Automation

Every lead answered in seconds, and followed up until they reply

I set up one workflow that catches every call, form and DM, replies instantly, puts the lead in your CRM and follows up on a schedule until they answer. It runs in the tools you already use. $3,500 once, live in 7–10 days.

Want me to plug the leak?

Leave your email and I'll reply personally with how I'd catch and follow up every lead for your business, and what it would cost. No newsletter, no automated sequence.

Also free: automation payback calculator

Pick one job your team repeats every week and see what it costs you, and how fast automating it pays off.

Run the payback calculator

Questions

Where do the default numbers come from?

They're editable starting points for a small service business, not statistics. Replace every one with your own numbers; the result only means something with yours.

Do I need a new CRM to fix this?

Usually not. Most leaks come from leads that land in different places (voicemail, a form email, Instagram DMs) with nothing that replies or reminds. I connect what you have, and add a simple CRM only if you have none.

What does the automation actually do?

Replies to every new lead within seconds, 24/7, puts them in one list with where they came from, and follows up by text or email on a schedule until they answer or book. You step in when a person is needed.

Michael Heredia

How would you like to talk?

Pick whatever is easiest. I read and answer every message myself.

Message me now Your note is already written; just hit send.

+1 830-968-1575 · info@michaelheredia.com