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AI Receptionist ROI calculator

Side-by-side year-one cost: hiring a front-desk receptionist vs a one-time AI deployment. Defaults are the same BLS and SHRM numbers from the receipts post — adjust to your business and the math updates live.

BLS pegs this at $37–40k for most US markets.

$

Voicemails that never become bookings.

What one new client is worth on average.

$

Twilio/voice-API usage on the AI side. Most service businesses run $20–60.

$
Show assumptions
  • Benefits + employer taxes = 1.30× base salary (BLS midrange)
  • Cost-per-hire = $4,700 (SHRM 2023 benchmark)
  • AI deployment = $8,000 one-time, you own the result
  • Missed-call conversion when AI answers = 60%
  • 52 working weeks per year
Hire a person · year 1
$54,100
$38,000 base × 1.30 + $4,700 hire cost
AI receptionist · year 1
$8,360
$8,000 deployment + $360 voice usage
Year-1 delta
Direct cost saved
$45,740
Revenue recaptured
$31,200
5 missed/wk × 60% conversion × $200 avg × 52
Net year-1 benefit $76,940

Pay-back period vs the hiring path: 1.8 months.

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Questions

How much does a full-time receptionist really cost?

The calculator takes the base salary (BLS puts most US markets at $37–40k), adds benefits and employer taxes at 1.30× base, and adds a $4,700 cost per hire (the SHRM benchmark). With a $38,000 salary that is about $54,100 in year one.

What does the AI receptionist side include?

An $8,000 one-time deployment that you own, plus your own monthly voice usage (Twilio and the voice API), which most service businesses keep around $20–60 a month.

How is recaptured revenue estimated?

Missed calls per week × a 60% conversion when the AI answers × your average booking value × 52 weeks. Change any input and the totals update live.

Is this ROI calculator free?

Yes, it's free and needs no signup. Sending your numbers for a written reply is optional.

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